A word on beginnings

In his book, The Art of the Start, Guy Kawasaki suggests that every new endeavor should "make meaning." Basically, if you think you can change the world then get going about doing it.

SocialAnimal.org was created out of a late night flash of creativity and continued realizations about a unique market set. As a website or marketing endeavor it might not change the world per se, but the hope is to at least exist as the following, for now:

• An online resource/forum for that special species of marketer - the Zoo & Aquarium marketer.

SocialAnimal.org - Respect begins with knowledge.