“Rhinos tend to be shy and elusive, how does ecotourism affect them?” - Rachel Santymire, Lincoln Park Zoo
A great question and really, a question that leads to the bigger understanding of why Zoos and Aquariums do what they do and how that affects their existence as attractions. For example, families come and enjoy the sight of these animals, hopefully learn something about diet or habitat, and then go home. Kudos to the PR/Marketing team at the Lincoln Park Zoo because the fact that they got this release in the paper means that education is continuing outside the Zoo walls. Think about what releases you have in the wings besides event openings or attendance numbers because stories like this will ultimately feed those essentials but also elevate a Zoo above its brand.
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